Buyeo County (County Chief Park Jeong-hyun) was awarded the grand prize for the "2025 National Consumer-Centered Brand Award" for the second consecutive year in the agricultural and specialty product joint brand category on the 14th.
Goodtrae, developed to enhance the market competitiveness of Buyeo County's agricultural products, has made a significant contribution to the development of regional value by:
-
Adhering to a three-stage approval organization review standard,
-
Operating dedicated quality control personnel,
-
Conducting biannual Goodtrae quality and management education,
-
Promoting strategic and thorough quality and brand management in line with consumer trends.
Especially noteworthy, last year Buyeo County was the only local government nationwide to celebrate the 20th anniversary of the brand's inception and to amend ordinances reflecting customer satisfaction review standards, efforts that contributed to this year's award.
Park Jeong-hyun, Chief of Buyeo County, expressed his thoughts, saying, "Winning consecutively after last year was possible because of the trust from consumers and the support from Buyeo County residents, including the farmers producing Goodtrae products. We will continue to strive to be a brand that can move and gain the trust of consumers through thorough quality control."
The National Consumer-Centered Brand Award is hosted by the Dong-A Ilbo and sponsored by the Ministry of Trade, Industry and Energy, the Ministry of Agriculture, Food and Rural Affairs, and the Korea Brand Management Association. It selects exemplary cases of consumer-centered brand management philosophy to enhance basic consumer rights and interests, evaluated through four criteria: Brand Leadership, Consumer-Centered Brand Management System, Consumer Complaint Management Process, and Consumer Brand Satisfaction, by 36 expert judges.
