The official event identity (EI) and slogan representing the essence of the 2026 Taean International Horticultural Healing Expo have been revealed.
On the 28th, the Taean International Horticultural Healing Expo Organizing Committee (hereinafter referred to as the Organizing Committee) finalized and announced the official symbols and slogan for the expo.
As the world's first expo themed around horticultural healing, the Organizing Committee has been working on developing an effective symbol and slogan since December last year to express its identity clearly.
Through internal staff surveys, an online national preference survey, and expert design consultations, the committee refined the designs before finalizing them through a review session on the 21st.
The official expo logo visually embodies the harmony of nature, people, and healing, reflecting Taean’s blue mountains blending with the sea, the blooming rosa rugosa at Kkotji Beach, the clean and clear waves of Taean, and the vitality of fresh sprouts emerging from the soil.
In addition, the official slogan developed together meant that healing through gardening permeates our lives like flowers and brings health and happiness, reflecting the vision to spread the value of healing more widely through the fair, and set it as a "healing time that blooms like flowers."
Oh Jin-gi, Secretary-General of the Organizing Committee, stated, "The selected official symbol and slogan have undergone extensive reviews and public input to fully capture the expo’s core values. Moving forward, we will use them to enhance the brand value of the expo and strengthen both domestic and international promotion to ensure thorough preparations.”
Meanwhile, the 2026 Taean International Horticultural Healing Fair will be co-hosted by Taean-gun for a month from April 25 to May 24 next year under the theme of "Healthy Future Gardening & Healing in Nature," and is expected to attract 1.82 million visitors from 40 countries.
