Busan Contents Market attracts 400 companies from 43 countries

The Busan Contents Market, the nation's biggest event of its kind for video and media content, was opened on June 8.

The Ministry of Culture, Sports and Tourism said the event will be held offline from June 8-10 at the Busan Exhibition and Convention Center, or BEXCO, in Busan's Haeundae-gu District and online from June 8-24.  

The event was conducted online over the past two years due to COVID-19, thus this is the first time in three years for it to be held offline.

Under the theme "Your Story is Our Story," this year's event will be joined by 400 businesses including domestic and foreign broadcasters, production companies and over-the-top (OTT) media services from 43 countries.

Events on the sidelines such as academic conferences will also be held.

At an investment attraction event from June 8-9, 26 investors specializing in content will attend to back business connections. They will help promote further business investment in intellectual property rights for a variety of content such as webtoons, games, personal media, expanded virtual worlds (the metaverse) and blockchain.

An academic conference on the latest broadcast trends is also scheduled. On June 9, the production team of the hit Apple TV+ series "Pachinko" will attend a conference with the cast to discuss drama production under the theme "Global Platform Era and Tasks."

Darcy Paquet, who translated the English-language subtitles for the movie "Parasite," will give a presentation on the controversy over mistranslated subtitles on OTT platform content.

To mark the 30th anniversary of diplomatic ties between Korea and China, discussions will focus on boosting exchange and cooperation in dramas between both nations and searching for new possibilities in the sector. Speakers will share opinions on creating opportunities by discussing global trends such as sustainable content that leads climate change, expanded virtual worlds (the metaverse) and non-fungible tokens.

Hwang Seong Un, director general of the ministry's Media Policy Division, said, "We hope for a successful holding of the Busan Contents Market given rising global expectations of and trust in Korean content," adding, "The ministry will continue actively supporting the production of excellent broadcast video content and its expansion on the global market."

More information about the event is available on the official website: https://www.ibcm.tv