Buyeo County, led by Mayor Park Jeong-hyeon, has announced a series of promotional activities to showcase the agricultural specialty brand Goodtrae, drawing the attention of visitors to the 70th Baekje Cultural Festival since its opening on September 28.
A "Goodtrae Brand Promotional Booth" has been set up in front of the Baekje History and Culture Center, featuring a comprehensive display of the brand's development, strategies for increasing awareness, awards received, strict approval processes, and key marketing efforts over the past 20 years.
From 2 PM to 6 PM, visitors can participate in a social media photo and hashtag event at the booth to receive a souvenir featuring Goodtrae's mascot, Goodtri.
Additionally, a "Goodtrae Dessert Pop-Up" has been launched to promote fresh local fruits and processed products, featuring unique items like cup fruit containing seasonal melons, giant jujubes, and cherry tomatoes; 100% melon bars; and ice creams and baked goods made from Buyeo’s top 10 specialty items, including watermelon, shiitake mushrooms, and chestnuts.
The "Goodtrae Playground" booth offers a traditional game called Ssangnyuk, where families and friends can engage in quizzes on large dice and boards to learn about Goodtrae and Buyeo’s top products.
Adjacent to the promotional booth, locally certified products such as seasonal produce, lotus leaf wine, rice cakes, and traditional sweets are on display, providing visitors the opportunity to purchase regional specialties.
In addition, a 3.5-meter tall inflatable Goodtrae welcomes tourists, along with a vibrant Goodtrae stage set in a natural setting and a magical fruit juice photo zone, offering plenty of fun activities.
A Buyeo County representative stated, "This year marks the 20th anniversary of Goodtrae's development, a year in which the brand is declaring its ambition for global recognition." They added, "We hope that visitors enjoy the lively atmosphere of the Baekje Cultural Festival and engage fully with the programs offered."
