From September 9 to 12, Buyeo County, under the leadership of Mayor Park Jeong-hyun, operated a direct sales market featuring Goodtrae agricultural products, aimed at urban consumers in major cities.
This initiative sought to foster mutual benefits between farmers producing high-quality agricultural products and urban consumers, while also establishing stable sales channels to increase farmers' incomes. The market was held in the Naepo New Town of Hongseong County and in the Gangnam and Gangdong districts of Seoul.
Among the items for sale were various products from Goodtrae, including chestnuts, which boast the highest production volume in the country, as well as melons, grapes, dried jujubes, and dried black soybeans. Notably, Goodtrae chestnuts, renowned for use in Chuseok ritual foods, were particularly popular among urban consumers.
A Buyeo County official stated, “We will explore participation in various direct sales markets in the future to increase farmers' incomes and promote Goodtrae agricultural products to consumers.”
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