The K-Content Expo this week will be held in Belgium to expand Hallyu (Korean Wave) on the European market.
The Ministry of Culture, Sports and Tourism on Nov. 7 said it will host the event from Nov. 7-10 in Brussels.
Launched in 2016, the expo is a ministry project to market Korean content in emerging and potential markets abroad and support the development of export channels by Korean content companies.
The event's first edition was held in London in July and the second follow in North America including the U.S. and Mexico in September. Belgium is the third host of the expo this year.
In Brussels, 25 Korea-based content companies will hold one-on-one export consultations, joint workshops by sector, consulting sessions with experts there and exchange meetings for 50 purchasing companies from Belgium, the Netherlands and Poland.
On the opening day of Nov. 7, joint workshops will be held for content-creating sectors including broadcasting, animation, cartoons and games as well as consultations with experts in Brussels. A Belgian lawyer will explain the country's laws and important matters related to intellectual property when concluding contracts with foreign buyers.
During export consultations from Nov. 8-10, Korea-based content companies will hold individual consultations with overseas buyer companies. On-site interpretation and assistance in signing memorandums of understanding will also be available.
"By hosting content expos in European countries, where interest in K-Content is rising, we plan to steer the overseas expansion of domestic content companies," the ministry said. "Through this expo, we anticipate this event to emerge as a steppingstone for further expansion of the Hallyu market in Europe."
