Workinto Korea, the English news that introduces Korea's tourism and culture, has begun its official service on 21 November 2019. 

The representative publisher, Kang Dae-hoon has been running a trading company for  25 years, exporting hundreds of Korean products. 
Finally, he launched an English-language online news service on Korea tourism and culture. 

He has worked as an official global marketing agent for central government and local governments, including the Korea IT Industry Promotion Agency, the Korea Institute of Startup and Entrepreneurship Development, and the Seoul Business Agency. 
He felt sorry for the lack of organic links and promotion tools between Korea's local specialties and Korea tourism from his lots of trading experiences. 
He has organized lots of export consultations and investment ventures for Korean products in significant cities around the world, including Tokyo, Shanghai, Hong Kong, Ho Chi Min, and Jakarta. He thought that the main reason is there is no global PR strategy and no knowledge of the online operating system in Korean local governments.  

Therefore, a creative Korean global marketing strategy needs to fuse local tourism, culture, and regional specialties for global marketing. 

The Korea tourism industry has got bigger and bigger, with 15 million foreign visitors and 16 million Korean outbound tourists. Still, unfortunately, there is a deficit of 5.6 trillion won annually in domestic tourism account. In contrast, many global tourists are gladly visiting even tiny towns in Europe or Japan to find their specialties such as cheese, ramen, wine, and small local festivals. 

WalkintoKorea introduces Korea tourism and culture in English, and also provide Chinese, Japanese, and Vietnamese services for global promotion.

The chief editor of 'Walkinto Korea' is Mr. Yim donghyok, who majored in tourism and festival management in the UK and has experience in the cultural sector for a few years in Korea. 

Several domestic and foreign VIPs attended the opening ceremony of 'Walkinto Korea' to celebrate the official launching. 

Donny Yim